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Received today — 7 May 2026 The Business of Fashion

Opinion: Sephora Needs a New Partner in China

7 May 2026 at 21:39
With Sephora China posting four consecutive years of losses, it’s time to turn over the reins to a more engaged ally adept at converting consumer trends into product design, marketing and effective pricing, writes Juliana Liu.

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Sephora chief executive officer Guillaume Motte took personal charge of the China operations last year, months after cutting hundreds of jobs.
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