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The Collab of the Year With Bimma Williams

12 December 2025 at 12:00
Collaborations ruled the sportswear world in 2025. Some were good, some were bad. We talk about them all with Collab Lab’s Bimma Williams following the release of his new report about the business.

© Getty Images

Bimma Williams attends Complex's inaugural List[ed] event at Zaytinya on October 24, 2025 in Las Vegas, Nevada.

Why Nike’s DEI Fight Matters

6 February 2026 at 12:00
The EEOC’s claim that Nike has engaged in a pattern of ‘disparate treatment’ against white employees is something everyone should be watching closely.

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Nike is in the crosshairs of the US Equal Employment Opportunity Commission after the government watchdog filed a subpoena enforcement action against it.

The Strategy Behind Nike’s Colossal World Cup Bet

10 June 2026 at 04:30
A blockbuster spot featuring superstars from Kylian Mbappé to Kim Kardashian is just part of the US sportswear giant’s huge bet on a blend of football and culture to connect with consumers on its home turf and beyond as it seeks to use the biggest World Cup in history to reignite brand heat and sales.

© Nike

Nike is wagering it can resonate with a much wider fanbase beyond endemic sports fans with its world cup marketing this year.
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