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The Debrief | Why Some Retailers Are Ignoring the Internet

29 April 2026 at 19:06
As the global luxury e-commerce engine stalls, BoF correspondent Austin Kim discusses his look at independent boutiques finding that the right strategic move is to stay offline.

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Analogue retailers are using hyper-local intimacy and intelligent curation to build a more resilient business model that values brand equity over infinite reach.
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