At $23,000 An IVF Cycle, Fertility Benefits Are βLife Changingβ For Workers. Will They Keep Growing? Forbes - Business By: Courtney Connley-Hampton, Forbes Staff Β· Courtney Connley-Hampton, Forbes Staff 13 June 2026 at 10:30 Companies added IVF coverage when workers were scarce. Employers now have the upper hand, but the national focus on the declining birthrate could protect these benefits. Β© Liderina/Getty Images