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Cereals just β€˜for real men’? Food becomes the new battleground of the manosphere

β€œCereal Finally Manned Up.” That’s the slogan of Man Cereal, a cereal brand that not only contains creatine and extra proteinβ€”a gym bro’s dream β€” but also stands out for its packaging design that appeals to hypermasculinity by eschewing the colorful boxes that characterize most cereals on the market.

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Β© Bettmann (Bettmann Archive)

Advertisement featuring a man eating cereal.
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