At the NAB Show 2026 in Las Vegas, Adorama Business Solutions introduced a new initiative to support organizations that rely on video and multimedia production. The $50,000 Multi-Media Studio Upgrade Contest will award two organizations a studio transformation package valued at up to $50,000 each, including equipment, consultation, and integration support.

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Behind-the-scenes videos show how Harman makes film today, from the lab to the production line. The process balances chemistry, engineering, and constant iteration at every stage. Together, the videos reveal a fascinating look into how analog photography continues to evolve in the modern age.

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