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I’m Back Proposes a New Shutter Button as Its APS-C Kickstarter Closes-in on $1M

By: Jaron Schneider

A close-up of a black Olympus OM10 camera with a red arrow pointing to a new black sync button on top; an inset shows a small red push button switch. Text reads "NEW SYNC BUTTON.

I'm Back's Kickstarter for the Roll APS-C has become incredibly popular. The idea of slipping a digital sensor into existing film cameras is proving to have legs, and as the crowdfunding campaign closes in on $1M raised, the company has proposed a new solution to one of the system's glaring issues.

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