Forbes - Business A Viral Gum Brand's Counterfeit Problem Shows What Food Fraud Looks Like Now By: Stephanie Gravalese, Contributor ยท Stephanie Gravalese, Contributor 28 April 2026 at 11:00 Food fraud used to hide in supply chains. Now it moves through TikTok Shop and Instagram ads, and a $30 million gum brand's counterfeit crisis shows how. ยฉ Underbrush