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World Cup expected to boost global beer sales by a billion pints

The World Cup could be a boon for major beer companies. The tournament—hosted by the United States, Mexico, and Canada—will result in an additional 1 billion pints of beer consumed worldwide. That’s 568 million liters more than projected in this year’s forecasts, which would equate to a 0.3% increase in total beer sales for the year.

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© Eduardo Parra (Europa Press/Getty Images)

An FC Union Berlin fan with three beers in Madrid on 20 September, 2023.
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