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This Wellness Brand Made $1 Million on TikTok Shop in One Month. Here’s Its Playbook
Apothékary’s chief marketing officer Tina Shim breaks down the brand’s winning TikTok Shop strategy.
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Walmart Is Hiring Beauty Experts to Court High-Spending Shoppers
The retail giant is borrowing from Ulta’s playbook to invigorate its revamped beauty department.
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Marketers Are Spending Billions on Influencers—but Overlooking Their Most Engaged Audience
Kay Hsu, head of Spotify’s creative lab, breaks down one of the best advertising opportunities for companies today.
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Nike Spent Millions Chasing a Sub‑2‑Hour Marathon. Adidas Just Got There First
Sabastian Sawe and Yomif Kejelcha made marathon history yesterday decked out in Adidas.
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