Rumblings of the dissolution of Nike’s SNKRS app popped up over the weekend following layoffs at the brand, but you shouldn’t bet on it going anywhere.
Speculation about the future of Nike’s SNKRS app, the platform where the company releases its most limited products, bubbled up over the weekend thanks to a viral LinkedIn post from Stacy Devino, one of the app’s former principal developers.
Watch on demand a BoF Professional Masterclass on “The New Hype Playbook: From Drops to Stories” which unpacks how brands cultivate hype through community-based storytelling, the role of hero products, and intimate retail experiences that turn customers into believers.
One of the minds behind H&M’s foray into using digital twins of human models has struck out on her own with a new company that’s pushing the idea even further.
The American cosmetic giant’s buyout of Ayurvedic beauty line Forest Essentials came as a surprise. By picking an under-the-radar brand it knows well, the company can show that it’s still in the M&A game without needing to outbid rivals.
The Estée Lauder Companies announced on Thursday that it had signed an agreement to buy Forest Essentials, a premium Ayurvedic beauty line based out of New Delhi.
Just a few weeks ago, Estée Lauder Companies sequentially opened stores right next to each other on Prince Street for some of its biggest fragrance brands, including Frédéric Malle, Kilian Paris, Jo Malone and Tom Ford Beauty, creating its very own scent row.
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