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Can Latin American Fashion Brands Crack Europe?

Brands from Colombia to Argentina are betting on Spain as a springboard for broader European expansion, but shared cultural ties have not shielded them from high costs and fierce local competition.

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Colombian designer Silvia Tcherassi, who operates a boutique in the Spanish capital, showed her collection at Mercedes-Benz Fashion Week Madrid on Sep. 17, 2025 in Madrid, Spain.
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