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Industry Leaders Gather in London for Exclusive AI Insights from The Business of Fashion

Senior leaders from Bottega Veneta, Harrods, Bvlgari, Selfridges, Manolo Blahnik and Tiffany & Co, among others, attended an intimate aperitivo evening in London to explore the integration of artificial intelligence across the fashion and beauty industries.

© Jack Hall/BFA.com

Chiara Vania, Kita Skincare, Nawel Boukhriss, The Business of Fashion, Henry Hunter and Pareen Pandya, Grosvenor, Ruth Twomey, Selfridges, and Amrita Purewal, The Bicester Collection.
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Why Are So Many Beauty Brands Faking Scandals?

In an engagement economy that rewards shock over scale, brands are causing drama in the hopes of capturing their audience’s attention. But it’s a risky strategy for an industry never too far from actual controversy.

© Colourpop, Dieux via Instagram

Brands are deploying spoof apologies and parody rebrands in an attempt to capture audience attention.
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