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The New Resale Marketing Playbook

As competition in the resale market continues to heat up, secondhand marketplaces from eBay to Poshmark are upping their marketing game to underscore what makes them unique.

© Depop

Musician Kacey Musgraves starring in a Depop campaign.
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The Loudest Met Gala Yet

The event declared “fashion is art” with an exhibition in a new, dedicated gallery space, a record-setting $42 million in funds raised and the return of Beyoncé. But much of the attention won because of backlash against donors Amazon founder Jeff Bezos and wife Lauren Sanchez Bezos.

© Getty Images

Beyoncé attended her first Met Gala in 10 years, serving as co-chair of the evening.
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How to Sell Aspiration in 2026

From Nike’s controversial Boston Marathon ad to the Met Gala, brands are grappling with how to sell aspiration without alienating people in a politically charged US market. ‘Exclusivity shouldn’t be about shutting people out, but calling the right people in.’

© Hussain Al-Zubaidi via Instagram

Nike removed a sign meant to motivate runners on the punishing Boston Marathon path.
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What Makes a Beauty Experience Last Forever?

In an age of content oversaturation, brands are spending more to make their events and environments stand out — even if these moments are more fleeting than ever.

© Glossier

A recent dinner hosted by Into the Gloss was both a perfume-themed dinner party and a stealth activation for Glossier's new fragrance, You Soie.
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OPEC+ Set to Agree Third Oil Output Quota Hike Since Hormuz Closure

OPEC+ is set to agree on Sunday to a modest oil output hike, but the increase will remain largely on paper as long as the US-Iran war continues to disrupt Gulf oil supplies, sources told Reuters.

© Shutterstock

The Iran war, which began on Feb. 28, and the resulting closure of Hormuz ‌have throttled exports from OPEC+ members Saudi ​Arabia, Iraq and Kuwait, as well as from the UAE.
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At the Met Gala, It’s All Eyes on the Bezoses

Beyoncé may be returning to the event after a 10-year hiatus, but this year’s most talked-about guests are honorary chairs Jeff Bezos and Lauren Sánchez Bezos, whose involvement has already stirred controversy.

© Getty Images

Beyoncé will serve as co-chair at the 2026 Met Gala, marking her first appearance at the fundraiser in a decade.
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